In the latest Coffee Talk webinar (here) Greyhound founder Sanchit Vir Gogia talks about the way his business has focussed research on specific client needs like IT strategy, sales and marketing. The Springboard and Forrester alumnus also places the three Greyhound businesses in context, and how they reinforce each other. He gives great examples of helping the CEO of a major cosmetics company to connect customer satisfaction with IT, using inventory management to drive better outcomes, and of helping an IT services firm to decide where to locate its offices. The Greyhound Golden Gate is also explained: it’s their community for over 100 of Asia’s most innovative IT buyers.
I’ve found Sanchit to be one of the smartest and most candid, and critically-minded when speaking about the analyst industry, and in the call he also mentions other firms, including Gartner, Forrester and HfS Research. so I am also delighted that his firm is one of the sponsors of the Analyst Relations Forum.
Source: Influencer Relations