Tag Archives: Facebook

Talent Consultant / Sr. Consultant / Manager – Talent Acquisition #Jobs #India

Position : Talent Consultant / Sr. Consultant / Manager – Talent Acquisition (Designation will be based on your experience and performance in interview)

Experience: 3 – 5 year(s).

Location: Delhi/NCR

Qualification: MBA/PGDM – with HR specialization would be preferred.

Job Description :

Roles & Responsibilities:

– Solid experience in IT Recruitment and IT Skills Sourcing
– Excellent Technology Screening Skills and have an eye for detail in evaluating the candidates against specific IT
requirements
– Experience/Knowledge in Recruitment Life Cycle from Sourcing to Selection
– Experience in Head Hunting, Calling, Referrals and Internet Based recruiting Tools
– Effectively using Personal Network Built up Database, Internet (Portals), Social networks such as Linked In,
Facebook and Employee referrals for prospecting
– Candidate should have managed multiple client accounts.
– Candidate is expected to effectively manage clients and their requirements i.e. end-to-end client servicing.
– Candidate who has served as a team lead and has managed 2-4 associates at a given time would be preferred.

Skills & Qualifications:

– Stellar Communication skills: Written and Conversational
– Expert knowledge of MS Office tools
– Excellent time Management and Multitasking Skills
– Is a team-player and is interested in building the business from the ground up
– *MBA with HR specialization would be preferred

If interested in applying for this position, please reach out to: svats@greyhoundgroup.com

​Communities ​Associate #Jobs #India

Job Title:  Communities Associate

Location: Delhi/NCR

Position Type: Full time

Experience: ​1- ​3 years

Key role:

  • Managing the online marketing for Greyhound Knowledge Group
  • Executing and managing social media activities
  • Optimizing the site and blog for search engines
  • Building and executing a sharp Social Media plan
  • Ideating and creating social media campaigns for conversions
  • Representing the brand online
  • Reviewing and measuring the performance with use of analytical tools
  • Running blogging or influencer campaigns
  • Working with the Corporate Communications Team to create and execute an online SM plan

Skills required

  • You are self motivated, a keen learner and stay updated
  •  Strong content writing skills
  • Creative to represent data.
  • You breathe, sleep, eat, drink digital
  • You want to work hard and be a part of a fun and fast growing company
  • You dig technology and analytics and have a good understanding of common digital and analytical tools
  • 1-3 years of digital or social media experience

If you are interested in the opportunity , Please fill in the following details to the and send it to svats@greyhoundgroup.com

Yahoo! India clicks into Marissa’s turnaround plan #Press #Media #HBL

Gurmit Singh, who took over as the Managing Director of Yahoo! India earlier this year, has a tough job in hand. At a time when rivals such as Google and Facebook are catching the imagination of Internet users, Gurmit Singh has to ensure that Yahoo!, which was once the darling of netizens, stays relevant.

The stakes are high as India’s Internet user base, currently at about 150 million, is growing rapidly and Yahoo! has a lot of catching up to do.

Three key things

Thankfully for Gurmit Singh, Yahoo!’s global CEO Marissa Mayer has undertaken a transformational path that’s focussed on three things — people, products and revenue. “We would like to say the journey is like a marathon – it’s not something which you run and catch up. It needs to be divided into smaller parts, let’s say sprints. So, it’s a marathon with small sprints,” he.

The first sprint which Yahoo! wanted to win was to recruit the best people. A number of changes was done internally to have a start-up culture mixed with fun.

“The plan has paid off – today, the number of applicants to Yahoo! has gone up multi-fold. The attrition rate is at all-time low. Also, 10 per cent of Yahoo! employees, globally, have come back. That gives you a sense of confidence that you are in the right direction,” says Gurmit Singh.

Real challenge

But the real challenge for Yahoo! has been to get the right product mix. While 10-15 years ago it reigned the Internet world with products such as Yahoo! Mail and Yahoo! Messenger, the advent of players such as Google and WhatsApp has taken the sheen away. The company is now trying to reinvent itself to bring products that catch users’ attention. Some launches such as the Yahoo! Weather App and Yahoo! News Digest have got some traction.

For example, in India, there are 8.1 million monthly unique users on Yahoo! Cricket for mobile and is growing at 52 per cent annually. The Yahoo! Homepage is a trusted partner to about 28 million monthly users in India with close to three million people visiting the homepage daily for news, searching, watching video, emailing and checking weather.

The company has also launched Yahoo! Screen, which is a video content site, in a bid to take on the likes of YouTube. Yahoo! may also look at the possibility of producing its own video content like serials or movies in India.

“Yahoo! is a technology company, which is interested in making daily habits of users interesting, entertaining and inspiring. That is where all the energy is around. All the new products which are developed, whether its personalised experience, all are around daily habits,” says Gurmit Singh.

More tie-ups

To reach its products to a larger base, Yahoo! is tying up with content partners and telecom companies.

For example, it has tie-ups with service providers such as Tata DoCoMo, MTS and Tikona to offer co-branded homepage. Mobile is a huge focus area for the company with nearly 50 per cent of the Yahoo! India users on the mobile platforms.

In terms of new users, Yahoo!’s mobile user base is growing 25 per cent annually. The new apps we are launching start on mobile devices and go to other screens. Yahoo! Cricket is a very good example,” says Gurmit Singh.

So how is this all playing out in terms of revenue? Yahoo!’s main source of revenue is from digital advertising, a space dominated by Google. While Gurmit Singh would not share India revenues, he says the shift in advertisers’ attitude in favour of Yahoo! is beginning to happen.

“What we do is to organise vertical-wise events. We do our own research and we have an insight’s team which does independent research on those verticals. We share with them (advertisers) the research findings and tell them these are the things we are doing globally and you could also get inspired from,” he says.

Analysts reckon that Yahoo! has indeed re-invented itself on various levels but more needs to be done. “The recent launch of their mobile applications really wasn’t impressive. The functionality was not up to the mark and the design lacked user engagement, which I believe now Yahoo! has addressed.

Focus on integration

“It’s good to see Yahoo! focussing on integration. Their recent acquisition of FlickR and now the video streaming service RayV Inc, shows that it’s important for them to integrate such services under one umbrella and provide to their users a dynamic experience,” says Sanchit Vir Gogia, Chief Analyst at Greyhound Research.

The strategy seems to be paying off because the first quarter this year was globally the best quarter for Yahoo! after 2010. Gurmit Singh would be hoping that Indian operations add to that performance over the next one year.

“Yahoo! needs to re-invent themselves to step up their growth in India. Once the acquisition cycle is done with, they need to up their game by becoming more market facing and broaden their Enterprise offerings,” says Gogia.

Source: Hindu Business Line

The Social CIO #Press #Media

Enterprise technology decision makers are increasingly leveraging social network and technologies to foster growth in their organisations.

Social technologies are playing a major role in fostering growth among organisations and enterprise technology decision makers are leveraging social networks in numerous innovative ways. There are some key verticals like BFSI, telecom, retail and hospitality which is using social technologies to reach out to their customers. Interacting with the customers on a regular basis allows enterprises to know their requirements and this helps in coming up with offers or products that are liked by the customers.

According to Atul Nigam, CIO, Micromax India, “Social platforms like Facebook, Twitter, Linkden allows us to reach our customers and get to know what are their requirements. CIOs can play a major role in providing apt business analytics to identify a specific trend and that helps in coming up with offers/promotions which customers can relate to. Our company has seen tremendous growth in the last five to six years and for us to sustain this growth rate, we need to know our customers better and social technologies plays an integral role in identifying this.”

Enterprise technology decision makers are leveraging social technologies to provide analytical insights about consumers. This in turn is helping enterprises to be more customer-friendly and focussed in their approach.

According to Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, IT organizations are struggling to deal with the invasion of multiple consumer-driven social technologies inside corporate firewalls. Employees continue to use these tools — with or without IT’s knowledge and approval — to help them improve their performance and do their work more efficiently. Employee adoption is catalysing many companies in Asia Pacific to proactively use (or at least plan to use) social tools as part of their IT setup, giving users the choice to adopt new tools to improve productivity and hence improve employee satisfaction.

CIOs across verticals agree that social analytics can play a key role in enhancing customer experience.

According to KK Chaudhary, CIO, Lanco Infratech, “I vouch for social analytics and I have witnessed many of my peers helping out their marketing team in getting to know different aspects of customer behaviour. Although, we are into power and do not need to interact with our customers via social medium, but I feel there are many verticals where one needs to interact directly to the customers and social technologies helps a lot of achieving this feat. At Lanco, we use internal social tool which helps in connecting with the employees and also makes them updated with the new developments in the organisation.”

Source: CIO & Leader

Time For Social Media Users To Grow #Press #Media #LightReading

Is social media a boon or a bane? This is one of the most challenging questions that many of us have faced in recent times. The answer may be different to each of us, based on our own perspectives and usage behaviors.

While the social media platforms like Facebook, Twitter and LinkedIn have changed the way we communicate and has also pushed the data growth for telcos, it has also revealed a lot about individuals’ personalities and preferences, thus providing companies the opportunity to shape their marketing strategies, though not without risking users’ privacy.

For marketers, social media has proved to be an effective tool to engage with their target customers, with brand managers leveraging it for promoting their products and services and getting direct feedback as well. Many organizations and internet companies like Google are aggressively utilizing tools like business analytics and business intelligence to understand the interest of consumers for placing intelligent ads based on users’ interest areas.

As a flip-side to marketers, social media engines could also spawn negative publicity, if products are flawed or customer services are not up to the mark or the company gives a controversial statement.

The technology behind social media has become so big that one can neither ignore it nor afford to completely rely on it. Back in 2008, US president Barack Obama’s successful political campaign on social media was touted as a strong example of the impact these collaboration tools could have.

In India, a leading politician had to apologize post his disturbing statements on country’s state of poverty, largely because of the public outrage on Twitter and Facebook. Such is the growing power of this new-age media.

In India, the telecom technologies like 3G and 4G are further fuelling the growth of social media channels like Facebook and Twitter. More and more people are glued to social media to interact and communicate with each other on the move, through their mobile phones.  Moreover, social media is considered to be a major driver of data growth in the country.

While tools like Twitter are widely used as a medium to follow celebrities, favorite brands, companies and talk about them in quick mode, Facebook is considered to be more personal is being majorly utilized to showcase personal achievements, photographs, thoughts and personal sentiments. On the other side, professional networking tools like LinkedIn are used to seek professional guidance, look for networking within the particular group and to explore job and career opportunities.

Revealing More Than What You Can See

In one of my recent interactions with a top executive of a leading company, I was told that many companies have started analyzing social media behavior of their employees while doing appraisals. It has helped HR managers and senior leaders to identify your behavior, attitude and overall personality that may help them to access leadership and productivity skills.

A recent study from Media Effects Research Laboratory reveals how users’ behaviors and profiles on various social media channels can give clue to feelings of users’ self-esteem and self-determination. That’s scary, isn’t it? It is like without your knowledge, someone guessing about your wealth and assets.

Also, marketers are cleverly capturing users’ day-to-day data to analyze customers’ preferences without even letting them know.

While a lot of security promises are being made by every social networking site, as a consumer you cannot guarantee that the privacy won’t be compromised. In some cases, even employees unintentionally share sensitive information through these channels that can be leveraged by competitors or cyber criminals.

“It’s a double edged sword. It’s very easy to cross the line between good and bad. While social media can be a great tool if used in a rational way, it may result into unwarranted troubles, if you fail to understand the best way it should be used,” says Sanchit Vir Gogia, ‎Founder & Group CEO, Greyhound Knowledge Group.

In future, we can expect social media playing a vital role in tracking brands’ history of brand positioning, customers’ reactions on that and marketers using paid channels on social media for boosting their image. Some brands may explore the possibility of blocking the social media entirely due to excessive negative publicity. For consumers, it would be critical to understand the benefits and disadvantages of sharing something instantly on social media.

Source: LightReading

Time For Social Media Users To Grow #Press #Media #LightReading

Is social media a boon or a bane? This is one of the most challenging questions that many of us have faced in recent times. The answer may be different to each of us, based on our own perspectives and usage behaviors.

While the social media platforms like Facebook, Twitter and LinkedIn have changed the way we communicate and has also pushed the data growth for telcos, it has also revealed a lot about individuals’ personalities and preferences, thus providing companies the opportunity to shape their marketing strategies, though not without risking users’ privacy.

For marketers, social media has proved to be an effective tool to engage with their target customers, with brand managers leveraging it for promoting their products and services and getting direct feedback as well. Many organizations and internet companies like Google are aggressively utilizing tools like business analytics and business intelligence to understand the interest of consumers for placing intelligent ads based on users’ interest areas.

As a flip-side to marketers, social media engines could also spawn negative publicity, if products are flawed or customer services are not up to the mark or the company gives a controversial statement.

The technology behind social media has become so big that one can neither ignore it nor afford to completely rely on it. Back in 2008, US president Barack Obama’s successful political campaign on social media was touted as a strong example of the impact these collaboration tools could have.

In India, a leading politician had to apologize post his disturbing statements on country’s state of poverty, largely because of the public outrage on Twitter and Facebook. Such is the growing power of this new-age media.

In India, the telecom technologies like 3G and 4G are further fuelling the growth of social media channels like Facebook and Twitter. More and more people are glued to social media to interact and communicate with each other on the move, through their mobile phones.  Moreover, social media is considered to be a major driver of data growth in the country.

While tools like Twitter are widely used as a medium to follow celebrities, favorite brands, companies and talk about them in quick mode, Facebook is considered to be more personal is being majorly utilized to showcase personal achievements, photographs, thoughts and personal sentiments. On the other side, professional networking tools like LinkedIn are used to seek professional guidance, look for networking within the particular group and to explore job and career opportunities.

Revealing More Than What You Can See

In one of my recent interactions with a top executive of a leading company, I was told that many companies have started analyzing social media behavior of their employees while doing appraisals. It has helped HR managers and senior leaders to identify your behavior, attitude and overall personality that may help them to access leadership and productivity skills.

A recent study from Media Effects Research Laboratory reveals how users’ behaviors and profiles on various social media channels can give clue to feelings of users’ self-esteem and self-determination. That’s scary, isn’t it? It is like without your knowledge, someone guessing about your wealth and assets.

Also, marketers are cleverly capturing users’ day-to-day data to analyze customers’ preferences without even letting them know.

While a lot of security promises are being made by every social networking site, as a consumer you cannot guarantee that the privacy won’t be compromised. In some cases, even employees unintentionally share sensitive information through these channels that can be leveraged by competitors or cyber criminals.

“It’s a double edged sword. It’s very easy to cross the line between good and bad. While social media can be a great tool if used in a rational way, it may result into unwarranted troubles, if you fail to understand the best way it should be used,” says Sanchit Vir Gogia, ‎Founder & Group CEO, Greyhound Knowledge Group.

In future, we can expect social media playing a vital role in tracking brands’ history of brand positioning, customers’ reactions on that and marketers using paid channels on social media for boosting their image. Some brands may explore the possibility of blocking the social media entirely due to excessive negative publicity. For consumers, it would be critical to understand the benefits and disadvantages of sharing something instantly on social media.

Source: LightReading